As the gaming industry increasingly moves online, a proper online marketing strategy becomes even more important for gaming brands. When developing your strategy, here are a few marketing tips gaming brands should keep in mind.
Target Audience Research
In order to effectively market to your audience, you first need to know your audience. Don’t assume you know them — actually get to know them. This will usually involve a combination of software and research. With the software, you can track your audiences’ behavior both online and offline and then have that software analyze their behavior to better understand their wants and needs. This helps you in everything from developing products and services to what type of language your brand should use to best reach your audience.
Social Media Presence
Social media can help to promote your website and generate traffic to your website, attract new gamers, grow your brand, and so much more. In today’s digital world, it’s a major aspect of any online marketing strategy. Your brand should have a strong social presence. This includes being present on the most prominent social media sites, posting regular content, posting relevant content, and engaging with users, followers, and other businesses.
Knowing your audience is very important here because it will help you to know where you should focus most of your efforts. For example, if you have an eSports brand, you want to be where both eSports fans and real-life sports fans are. Facebook is a given (since it has the largest number of users in the world), but Twitter also has a huge sports base, so even though it has far fewer users, it’s not a social platform to ignore. Instagram is also a necessity today, and many athletes have huge followings there. For an eSports brand, these are elements of your extended base that you can’t afford to neglect.
Optimizing your website is also hugely important because many gamers or prospective gamers are turning to Google or other search engines to find what they’re looking for. So you need to make sure that your gaming brand is found. That’s step one. Then you need to make sure that you’re properly engaging them and converting them.
First, you’ll want to see if your website is showing up in searches at all, and where. The goal is to get your site on the first or second page because that’s what most users limit themselves to. You’ll also want to make sure your site is optimized for mobile because more and more users are turning to mobile for all of their needs.
Then, we come to the best search engine optimization (SEO) practices. You need to have a better idea of how users search, such as which types of short-tail and long-tail keywords they use. You can then optimize your site by incorporating these keywords to help improve your visibility and ranking on search engines.
Website design is an important part of your marketing strategy because it can be a key factor in turning prospective customers into actual customers. Your website should be designed in a way that will best reach and retain your target audience. It should have a simple and clear design. Take a look at Pokerstars.bet, for example. Everything on the site is clearly laid out. It’s easy to find whatever you’re looking for, like how to get started on the site or how to play the games. They also have promotions, bonuses, and events appropriately placed on the site to attract their audience.
Or, let’s look at another example like Steam, which features a massive number of games from free-to-play games to VR games. Steam is all about a more visual approach, with images and short animations, which heavily appeal to gamers. But the site is not overloaded with visuals, making the site too slow to run. And all of the game genres and types are clearly laid out at the top, making everything easy to find. So it equally appeals to both gaming beginners and longtime customers. That’s the sort of balance you need to strive for.
When it comes to online marketing, there’s a lot more that goes into developing and carrying out a proper strategy for your brand. A successful strategy usually involves analytical software, plenty of research, and continuously updating your strategy as needed to meet changes in consumer behavior. If you’re determined, you’ll be sure to determine a strategy that works best for you and your business.